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In a deep research of 100,000 design actions by 300 publicly listed companies, McKinsey found that design centered companies outperform. Those which embraced design principles had a staggering 32% more revenue and 56% more total returns to shareholders.
Though the report focuses on the business value, there are other interesting findings to highlight:
Lean startup is getting more implemented, which eases the uncertainty that management and the team do not deliver fast.
The data collection initiatives of organizations resulted in data lakes that teams are now starting to analyze with the help of algorithms. This includes also rich conversational data.
Interaction design and multi channels user journeys are not strange words anymore.
Though, what surprises is that: “What our research shows, however, is that many companies have been slow to catch up. Over 40 percent of the companies surveyed still aren’t talking to their end users during development.” Even a user research and good analysis reduces risk, increases focus, deepens the requirement specifications, and creates a common…
