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The tourism industry has faced substantial upheaval due to the COVID-19 pandemic, compelling businesses to adapt to novel challenges and shifting consumer behavior. The book “Beyond the Peaks” delves into the aspirations for change and the realities of the Tyrol and South Tyrol tourism sector. With over 700 thought-provoking quotes from industry practitioners, this book provides unique insights into their perspectives. Curious about what it covers? Discover a brief overview of five selected topics in this post.
The Paradox of Change
One of the recurring themes in the book is the practitioners’ willingness to change and the barriers they face in realizing this change. The book discusses the experiences of practitioners in the industry as they navigate digitalization, market positioning, and the role of state tourism organizations.
Many practitioners strongly desire change, believing that continuing with the status quo will lead to obsolescence. They recognize the need to break free from old patterns and adapt to the dynamic landscape of the tourism industry. However, they also acknowledge the hurdles that stand in the way of implementing change, especially in the post-pandemic era.
The book reveals a paradox: while the desire for change is strong, many practitioners doubt the industry’s…
