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Key parts of a Value Proposition
The Value Proposition is more than a statement, more than a one-liner, more than “cost,” “quality,” or “satisfaction.”
The concept describes a vivid story that tells why and how people prefer your offerings; why they consume your product or service, and relate to your brand. This relationship leads to a flow of value from them to you for your solutions. Value Perception defines the “why” of their affinity for you, and Value Exchange describes what they will offer you for your solution.
We are in an age where people share vast parts of their lives publicly, in which we can access Big Data from sensors in people’s pockets and surroundings. In such a reality, we finally start to understand our clients — not their minds, but their actions.
Yet this also means understanding that our solution cannot be standardized anymore. They have to add different value for different people in specific moments. Combining the potential of data and understanding the user through a more people-centered perspective allow us to be more flexible in our offerings. It establishes a base for allocating our resources in moments that generate more value for users and the organization.
We enter a moment in history where the “satisfaction” index is losing its…
