Integrating Innovation, Design and Strategy

Iunos
2 min readNov 18, 2019

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Innovation, foresight and strategy have to be about sense-making. No longer should they stand alone, but generate benefits through integration.

Strategically designing the future — Future Value Generation Framework

Finding synergies is the key to creating an agile organization that balances the present with the future, and external changes with the internal value offering.When we innovate, we transform, tackle problems of the past, find solutions for today’s challenges, and design new opportunities.

Yet any solution whatsoever will be implemented in the future, in a reality different from ours. That is why we need to understand what this new future will look like, what will be important to people, what technologies are possible, and if the solution we design in the present will still generate value when implemented. We need to use foresight and transform the understanding of the ongoing shifts into present insights. Integrating insights and foresight: innovation and foresight.

I can assure that your Strategic Capabilities will be different, as well. Some we can adjust, others we need to create. Knowing what will change and how to adapt your business abilities means to connect the present with the future: foresight and strategy.

Finally, with constant change, we must react swiftly, be prepared, and have access to alternatives — options that allow us to manage crises in the present, explore new opportunities, and implement the changes necessary in our Strategic Capabilities to generate future value. We need an integration of innovation, foresight and strategy.

This integration of innovation, foresight and strategy generates synergies and defines the Building Blocks and the overall logic of the Future Value Framework. This integration brings with it certain benefits:

● New business logic

● Human-centered organization

● Higher level of preparedness for external surprises

● Strategic Capabilities aligned with future goals

● Organizational flexibility and faster decision making

● Crisis management with fewer negative future implications

● Continuous process of innovation

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Iunos

Exploring the Nexus of Now and Tomorrow: Join us in uncovering the possibilities for transforming our future by examining the present.